Your spa loses €8,000 per year in management alone.
Most businesses think that to increase profits they need to attract more customers or reduce wasteful spending. However, not many people give the importance it deserves to the management section and to the economic and time costs associated with.
Spa and spa hotel companies such as Senator Hotel and Resort, Iberostar Hotel and Resort, Gala Termal, Vincci hotels, among others, are trying to improve their profits by betting on a comprehensive and optimized management of the business that achieves improve its efficiency and productivity, as well as its customer services.
This change in perspective has not only generated a higher profit for them, but is also saving them at least 7,920 per year that they used to invest in tasks that are now performed automatically..
Why is management key to increasing a spa's profits?
In the case of Spalopia, we have helped them to achieve a time savings per employee of at least 2 hours per day..
Considering that the average salary of a receptionist is estimated at around 9 €/h and taking into account that the volume of work in spas usually requires at least two people, this already means a monthly saving of 360 euros per employee, for a total of 7,920 euros a year for 11 months worked.
Not to mention that this time saving also means being able to serve customers better and provide them with a better service, which in turn This has an impact on customer loyalty and attracts even more customers to the establishment.The benefits generated by the spa are further increased.
What is the most efficient spa management option?
There are different ways to manage a spa efficiently, each with its advantages and disadvantages.Each of them has its advantages and disadvantages, so you should take into account all their characteristics before choosing one or the other and choose the one that best suits your business.
Physical agenda
This is the most basic form of management. In the case of smaller spas, or spas that have very limited seating capacityThis can be an excellent management option. With a very small volume of customers, this method can be easy for the employee to manage and schedule all appointments.
Likewise, as the appointments are recorded in the agenda, the possibility of any overlapping errors between clients is greatly reduced, the possibility of any error of overlapping hours between clients or an overbooking problem in the establishment is greatly reduced. or an overbooking problem in the establishment.
However, the problem with this system will come when the volume of business and customers increases. In this context, the management by means of a physical agenda will become more complicated and will make bookings less expeditious by having to manually check availability and communicate it to the customer. In high season, this can even lead to saturation.
Another problem is that this system does not guarantee that a customer who has made a reservation will show up for the appointment. This, in turn, poses a huge problem, as it not only reduces the profit for the lost customer, but limits the availability of the agenda, resulting in the loss of even more potential customers..
In summary, this can be a great method for specific experiences with few seats or small establishments with a low number of people, but it will not be at all efficient in cases where you have a larger clientele. will not be efficient at all in cases where there is a larger clientele..
The use of electronic calendars, Excel tables and databases can make reservations a little more make bookings a little more agile when searching for the name of specific customers to modify or cancel their reservations. In addition, depending on the programs chosen, the staff will be able to manage other key areas of the spa and the additional services it offers.
However, we ran into the same problem we had with the physical agenda. Although the use of software will make spa management more efficient and streamlined, doing it this way will also will limit the scalability of the business and can lead to organizational chaos..
Use of office automation tools
In addition, depending on the different programs chosen, the time it takes for employees to become familiar with them may also lead to lower efficiency during the adaptation period. during the adaptation period, reducing the spa’s efficiency and, therefore, its profit margin.This reduces the spa’s efficiency and, therefore, its profit margin.
In summary, it is a good option to leave the physical agenda behind and increase management efficiency, but is also not an ideal option to bring management to an optimal level.especially if the number of customers is increasing and you want to provide them with an agile service.
Use of spa management software
Finally, the option most centers are opting for in recent years. Although they are not yet widespread in our territory, their characteristics undoubtedly explain well why have become the first choice of many spas and spa hotels in Europe and even worldwide..
On the one hand, this system is the one that implements the most functionalities and achieves the best efficiency rates as it has been specifically designed with the needs of spas in mind. An example of this is that eliminates situations such as overbookingThe booking management will be carried out by the user himself.
In fact, with this system the customer will gain a great deal of independence and speed when making reservations.The spa is more efficient and productive. In addition, these types of programs often also incorporate appointment reminders for clients, which, together with online billing systems, will not only reduce last-minute cancellations, but will also allow the spa to have greater control over bookings.
All this generates a system in which both establishment and client have a real view on availability, thus increasing control over the spa’s performance and eliminating any type of error or overlapping of appointments in additional services or in the use of the facilities themselves. or in the use of the facilities themselves.
This type of software also allows you to to create and manage promotions or bonuses in a simpler way.This type of software also makes it easier to create and manage promotions or bonuses, combining them with online payment and resulting in substantial time savings in their management.
Likewise, at the level of customer services we also find other functions such as being able to choose a specific professional for additional services, such as massages, or the creation and management of members’ areas, which allow for a more personal treatment and favor customer loyalty, increasing the frequency of their visits and even attracting a larger audience..
However, the main disadvantage of using a software designed for spas is that there are different options and it can be difficult to decide on one or the other if you do not take into account a series of very specific characteristics. there are different options and it can be complicated to decide for one or another if you do not take into account a series of very specific characteristics.
What should good management software look like?
Choosing the wrong management software could increase the expenditure of time and money instead of reducing it.
At Spalopia we have been helping more than 400 spas for over 7 years. to improve your management through the use of our online software. Throughout this time, we have listened to the real problems of spas and analyzed them to find the basic functions necessary to optimize management in a remarkable way.
In fact, it is thanks to the combination of these features that we have achieved so many success stories.
Integral
The ideal when looking for a spa management program is that it has been designed specifically for spas, as it is a very specific sector with its own characteristics. Checking it will be as simple as see what functions and features the program has and whether they really provide you with comprehensive management.
Some of the tools that should be integrated, in addition to a real-time booking engine, are:
- Online payment systemThis measure will make the process more convenient for the customer by making it easier for him to make a reservation and to make an appointment, knowing that he has already paid the price. In addition, it will also contribute greatly to significantly reducing cancellations.
- CRM or integrated databaseThis not only allows you to create a more personal service and provide better treatment, but you can also create exclusive promotions for users, such as a discount voucher for their birthday.
- Analysis tool that measures and generates statistics on spa performance.The spa analytics tool will not only monitor spa performance and control sales, but will also provide information on how to further improve the spa system and services.
- Stock, invoice and ticket management and control toolwill help to comprehensively monitor the spa’s expenses and its performance, generating statistics and reports, and even sending the daily cash closing, which will help to improve fiscal and accounting management.
All this must be offered guaranteeing the highest level of security in terms of data protection.. In our case, to ensure customer security and compliance with the Data Protection Act, we not only encrypt the data, but we also have an automatic backup with unlimited space so that there is no danger of losing customer data.
We have also incorporated to all these tools a health form with digital signature which is used to inform clients about certain precautions to take in services such as sauna and to provide the spa with greater legal guarantees in the event of any type of delicate situation.
Intuitive
The fact that it has many functionalities is undoubtedly a very favorable point when it comes to choosing one software or another. However, they must be sufficiently well integrated and designed to be comfortable and easy to use..
The objective of implementing this solution is to save time and money. Developing a tool that requires extensive training and familiarization time will result in this objective not being met.
That is why a good management software will have a quick learning curve, being highly intuitive and allowing to have all the control of the business and its parts at the click of a button. control of the business and its parts at the click of a button..
In our case, in just one hour it is already possible to master the use of this tool without any previous knowledge.This will not require a high investment of time on the part of the employee or the management, and there will also be a help and operational support center to respond quickly to any doubt or incident.
In addition, to ensure the security and functionality of the same, it can be accessed from any device and browser without the need for any type of installation, requiring only a username and password.It can be accessed from any device and browser without any kind of installation, requiring only a username and password.
In this sense, we believe that the ideal is that the management software you choose should not only be easy to use not only facilitates its use through a good design, but also implements a system that provides a fast support system. support support in any situation that requires help.
Centralized and scalable
Finally, another key feature that tends to be overlooked in many cases is integration with other types of systems. integration with other types of systems. A management software with this feature will allow centralizing all operations and managing the hotel and spa from a single place.
A great example of the importance of a software with integration capabilities is to be able to implement it on the spa’s website, achieving eliminating booking commissions on external portalsThe price of the reservation, which in the case of some, such as Groupon, reaches almost a quarter of the reservation price. In this way it is possible to avoid intermediaries and increase the profit margin for each customer.
In the case of hotels and spas, the software must be able to integrate with the hotel’s PMS, allowing to consult and modify online check-insThe software should be able to consult and modify check-ins online, take readings of guests staying at the hotel or consult and integrate room charges with spa services, among many other options.
All this achieves a simpler easier management for the hotel, optimizingoptimizing its resources and making it more efficient, at the same time that makes the customer’s stay more comfortable by centralizing their expenses.
Finally, as an incentive to increase bookings and given the influx of payment platforms, the software will also have to be integrated with different payment platforms. should also be integrated with different payment platforms, such as paypal, stripe or myhotelsuch as paypal, stripe or myhotel, to make payment by booking even more convenient.
It's time to save costs and generate more profit by optimizing your management
You’ve already seen how software designed specifically for spas is the option that yields the highest ROI.The company is capable of streamlining management to reduce costs and increase profits. Therefore, every day a business goes without it, it loses a great deal of time and money.
In fact, as we have seen, it is possible to reach 8,000 per year for a spa, in addition to increasing profits thanks to a better and more comfortable system for the guests.8,000 per year for a spa, in addition to increasing profits thanks to a better and more comfortable system for the guests.
In addition, the advantages of this type of software are the following are not limited to cost savings, eliminating intermediaries or making the spa more efficient.The benefits are not only greater guest comfort and better guest service, but also free up staff time to focus on providing the best possible service.
For our part, we take pride in we have earned the trust of more than 400 independent spas and hotel chains in Spain and around the world.The company’s main clients include Senator Hotel and Resort, Iberostar Hotel and Resort, Gala Termal and Vincci Hotels, among many others.
Finally, and so that you can check the increase in the profit margin that this type of solution represents, we would like to offer you a free demo so that you can see for yourself how this type of solution can increase your profit margin. free demo so that you can check it out for yourself. first hand all that such software can do to save you time and money through a much more optimal management. In addition, if you are among the first interested parties, we will assign you a team to analyze your needs and advise you accordingly.
Improve your management and you will improve the profits of your spa or spa hotel.